Imax Films To Appear On Mobiles
Yesterday Imax Corp. announced that it’s hired TV distributor Northstar Media to bring it’s supersized movies onto mobile phone screens and other digital platforms.
Toronto-based Imax said that Northstar have acquired the rights to 21 titles and will distribute them to TV, VOD, mobile phones and broadband platforms.
These titles include, “Tom Hanks Presents Magnificent Desolation: Walking on the Moon,” “Space Station,” “Into the Deep”, “Blue Planet” and “Ray Liotta’s Guide to Visiting the Elderly”. Ok, that last one is a lie.
Is this a good idea? I think I share David Lynch’s sentiments (slightly sweary – be warned). When your biggest selling point is that you make massive films, to then put them on a 2” screen takes some of the magic out of it.
Source:Hollywood Reporter



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