AT&T gets Record Number of Texts for American Idol
This year’s American Idol saw AT&T beat its previous record number of text messages by almost 14m. 78 million people texted their votes which resulted in a victory for David Cook (no me either). With his fleshy face and piggy eyes he looks like a younger floppier, emo Ricky Gervais.
Texting has become more popular in the US recent years, partly in due to AT&T introducing voting by text in 2003 which helped popularise texting in the US. Before then, texting was used mostly by the youth market. But what is the enduring appeal of Idol that makes 78 million people text in? Is it the humiliating auditions, the performances, the human drama or even Paula “I don’t have a drinking problem Abdul” slurring her way through the judging section.
The real question is, will AT&T beat its texting record for next year’s series and will David Cook still have a record contract?
Source: Mobile Crunch
Tags: AT&T
