Nokia: Europe’s Premier Brand in 2008

By Ernest DokucloseAuthor: Ernest Doku Name: Ernest Doku
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About: I like gadgets, loads! I like talking about them, writing about them, using them, watching other people use them though binoculars... Some would say it was an unhealthy fascination, but then I'd be all like, "Shh...," and go back to doing gadget-related things. Hit me up on Xbox Live or PSN, I'm EJStyleS. I promise to give you a good match as well as talk about things that aren't gadgets. A bit.See Authors Posts (988)

The European Brand Institute have collated the data for the 2008 EuroBrand awards, and Finnish telecomms behemoth Nokia have come in at number one, above names like BMW, Vodafone and Mercedes Benz.

Their value is estimated at 38.2 billion euros, an 18% improvement on last year. 38.2. Billion.

Number two? LVMH, the world’s largest luxury goods conglomerate consisting of bling brands like Louis Vuitton, DKNY, Tag Heuer, Fendi, Marc Jacobs, Thomas Pink and Glenmorangie whisky.

Just goes to show that quantity and quality outweighs, well, everything else really. 1.14 billion handset sales in 2007 is no fluke…

Top 10 follows:

1. Nokia - €38,283 bn
2. LVMH - €34,907 bn
3. Vodafone - €24,128 bn
4. Telefonica - €22,550 bn
5. Unilever - €21,638 bn
6. Mercedes-Benz - €21,359 bn
7. BMW - €20,061 bn
8. Royal Bank of Scotland - €19,135 bn
9. France Telecom - €19,123 bn
10. Deutsche Bank - €18,172 bn

Source: Cellphone 9

Tags: Nokia