Sony Ericsson Reveals New Walkman Range
Sure enough, the countdown clock ran out and this morning marked the launch of three new Walkman handsets from Sony Ericsson, each targeting different demographics with clinical precision.
The W302 is an unashamedly entry-level mobile, yet possesses the looks and features one might expect from something a bit more classy. Much was made of the very slight frame of the W302, it being only 10.5mm thick and still complete with all the bells and whistles we’ve come to expect from a W-series. The aluminium fronted device also sports a 2 megapixel camera, a 512MB memory card and Bluetooth stereo functionality - all pretty impressive given that its the cheapest Walkman phone yet.
The W595 is a nice little slider phone, set to pick up from where the highly successful W580 left off. It has a 
huge 2.2 inch screen, a 3.2 megapixel camera and comes with a 2GB memory card to plonk your tunes on. From here on in things, get a little ‘Sony’ with some quirky features… The ‘SensMe’ function is an odd little thing that was introduced on the W910i, apparently it is able to automatically sense mood in music tracks allowing them to be sorted accordingly. Cool, and according to this review, works pretty well too!
The ’shake control’ for changing tracks and volume has returned, but it still needs an elastic tether like a child’s mitten to stop me from shaking it under a passing bus. What can I say, I’m an overzealous shaker. Apparently pressing buttons for music navigation is considered retro, but is thankfully still catered for on the W595.
The tech blog speculations were pretty much on the money, as the W302 and W595 were unveiled as expected. The big shock was the new flagship in the Walkman empire - the W902. A luxury handset in every sense of the word, the W902 attempts to reaffirm the Walkman phone as an object of desire in the eyes of the masses.
Loaded with a 5 megapixel camera, amazing sound quality and a gorgeous 2.2″ mineral glass screen, it looks to be a replacement for all your gadget comforts. It comes equipped with an 8GB memory card, and it is shaping up to be the ultimate music phone. Pretty much what the Walkman brand is all about!
All of these phones are slated for a Q4 release, and we are very much looking to getting them in for a quick review. All in all, Sony look to be following the Nokia school of attacking on all fronts. With this line up, it could prove to be a very successful strategy.
Tags: Sony Ericsson, w302, w595, w902
