Accessories = Murder?

By MattyBcloseAuthor: MattyB Name: Matt Bortone
Email: matt.barr@trafficbroker.co.uk
Site: http://www.omio.com
About: I've been a fan of mobile phones...since the beginning. Being a poor sharecropper's son, I'm less gadget-obsessed than some of our reporters who seem to have developed an unhealthy attachment to the idea of the HTC Diamond. Instead, I'm interested in the way mobiles have changed our lives at work, at home and anywhere else that people cooler than me go.See Authors Posts (60)

Despite the multiple gadgets, doo-hickeys and add-ons you can purchase for practically every handset on the market, don’t expect to make a living off of selling them.

An NPD showed that despite 60%+ of US cell-phones being bought in stores, complete with pestering desperate salesmen, 39% of all buyers refuse to purchase any accessories.  The stats get even more depressing when looking at what people actually bought: only 18% picked up a Bluetooth headset or other peripheral device and only 2% bought music kits (despite 60% of phones having mp3 functionality).

Most articles covering the statistic seems to think that this means there’s a great opportunity to be made selling them.  My reading’s the simpler idea that maybe most people don’t need bells-and-whistles but I’m not the financial analyst here.

Air your views on Accessories in the mobile phone forum: unnecessary or not?

Tags: accessories