LG Pumps Up The Volume With Dolby Mobile
LG, currently on the crest of a wave of success in the mobile phone market, seems to have picked the right time to make some new friends by inking a deal with audio afficionados Dolby.
The Korean manufacturer intends to incorporate Dolby Mobile into their phones, which means they will produce improved sound quality, have fancy equalizer settings…that’s about it really.
Samsung have already ventured into similarly ear-friendly territory, announcing 5.1 surround sound on the Primera INNOV8 and Bang & Olufsen ICEPower audio on the F400, amazing tech which unfortunately may never get the usage it deserves.
Perhaps it’s due to the lengthy encoding process, but putting music or a movie on one’s phone is never the impulse decision before leaving the house that it should be. Still, it is good news as multimedia smartphones continue to break new ground, rivalling dedicated music players.
LG CEO Dr. Skott Ahn was understandably exuberant: “Being the first company to incorporate Dolby Mobile technology into handsets for the global market reinforces LG’s role as a leader in the mobile industry and in multimedia phones,” he gushed before posing for an Idiot Toys-worthy photo.
It may be as early as the end of this year before we see LG phones with this new stuff embedded within. Higher fidelity sound pollution on public transport, oh joy.
And to think that a mere eight years ago, Snake on a Nokia and custom monophonic ringtones were seen as the height of technological advancement…
Source: Tech Radar
