22
May
3: Everyone’s Lucky Number
By Ernest Doku
The mobile phone network 3 has just inked a deal with mobile gambling firm Probability, allowing them to hard-code a link to their ‘Ladyluck’ service on around 2 million new handsets. Upon clicking the link, the user is then sent to a mobile portal where they can register and subsequently partake in completely random and skill-based digital renditions of casino games including bingo, roulette, and blackjack. A spokesman for Probability (who may well have been wearing a hat made of money) stressed the value of the deal, primarily for converting large numbers of new gamblers from approximately half of 3’s current UK customer base.
Source : LSE.co.uk
Tags: 3
Thursday, May 22nd, 2008 |
Posted in Industry News, Site News
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