HTC Makes A Name For Itself In The U.S.
Heard of HTC? Unless you’re really into your tech hardware, possibly not. Maybe they aren’t a Samsung or a Motorola just yet, but they are the largest manufacturer of Windows Media-based handsets, and they want you to know about it. Okay, not you, but the US…then you.
With the launch of the Touch Diamond in the UK and the States, as well as the forthcoming Touch Pro, HTC seems determined to penetrate the public conscious with a multi million dollar marketing push across all media featuring the tagline, “Set Your Fingers Free”. Don’t mean to be a stickler, but whilst HTC were busy fiddling with styluses (stylii?), Apple beat them to the finger pie buffet with the iPhone. The Touch Diamond still has one…
The imaginative ad on their site highlights their new focus on being a maker of fun, intuitive touch-driven handsets, rather than remaining an austere PDA maker for the gadget-savvy. They have been known for courting a fair few networks in their time with many exclusive handsets including o2’s XDA series, but it seems they wish to get their solo project off the ground finally.
Combine this with their more prominent branding on handsets, the community aspect they are attempting to develop with the HTCWiki, and the Touch Diamond soon to be available on all networks in the UK, HTC may be a force to be recognised as much as reckoned with in the smartphone sector.
