Steve Jobs : MobileMe “Not Up To Apple’s Standards”
Imagine if you released a piece of software, let’s call it ‘MobileMe.’ This software was supposed to allow consumers to sync their data across devices, but instead it made all their precious information go away, or not transfer, or simply not work instead. Yet you still deemed this service good enough to charge people a monthly fee. That would make people upset with your company and various practices.
Now you want to apologise profusely to these loyal consumers, but at the same time save face. Wouldn’t it be clever to ‘leak’ an internal e-mail voicing your culpability and disappointment in the shortcomings of the service, and as such show remorse yet maintain the impenetrable exterior of your company’s facade?
Yeah, you get it… Apple is sorry for MobileMe not working at all, and random (but really rather good) website Ars Technica claims a leaked memo from Jobs himself has addressed the eagerness to get the service out in tandem with iPhone 3G may have compromised the high standards usually reserved for Apple products.
“The MobileMe launch clearly demonstrates that we have more to learn about Internet services,” Jobs states in a strangely press release-y tone. “And learn we will. The vision of MobileMe is both exciting and ambitious, and we will press on to make it a service we are all proud of by the end of this year.”
Being Apple means never having to say you’re sorry. Officially.
Source: Ars Technica
