By
Ernest Doku
closeAuthor: Ernest Doku
Name: Ernest Doku
Email: ernest.doku@omio.com
Site: http://blog.omio.com
About: I like gadgets, loads! I like talking about them, writing about them, using them, watching other people use them though binoculars... Some would say it was an unhealthy fascination, but then I'd be all like, "Shh...," and go back to doing gadget-related things. Hit me up on Xbox Live or PSN, I'm EJStyleS. I promise to give you a good match as well as talk about things that aren't gadgets. A bit.See Authors Posts (565)
With all the Q3 2008 numbers finally in, it shows some exciting changes in the mobile phone industry!
Whilst overall phone shipments topped out at almost 40 million units over the third quarter, Samsung managed to overtake the inexplicably successful Motorola in the US, becoming the market leader for the first time. A combination of appealing new devices, cut-throat subsidies and shrewd marketing (off the back of a weak Korean currency allowing cheaper shipments) has managed to wrestle the Motorola RAZR’s death-grip on the US, and not a moment too soon!
Equally groundbreaking is that Apple has snatched second in the extremely competitive smartphone sector, overtaking BlackBerry with 17% of the market covered! It wasn’t all bad news for BlackBerry’s creators RIM though, who themselves have increased their share to 15%, from 10.2 in Q3 of 2007.
The losers? Well, all these market share increases make for sombre reading as far as Nokia is concerned, as other manufacturers chomp Pac-Man style into their huge piece of the smartphone pie. Their market share has declined by a small margin, but it comes as little surprise with their far reaching span of handsets for all regions.
With each of the big four manufacturers pretty much in control of their own operating systems (Nokia have Symbian, Apple and RIM devices run on proprietary software and Motorola uses Linux), it will be interesting to see if Android can muscle its way into what will be an increasingly tough area to penetrate.
Perhaps they have already targeted the unsteady one in the pack, with Motorola recently announcing plans to create an Android-powered device. Either way, 2009 will be a very interesting year in the mobile business, and Omio will keep you abreast of any developments!
Source: Information Week