Omio

Music Video Shot With Nokia Handsets, Not Awful

By Ernest DokucloseAuthor: Ernest Doku Name: Ernest Doku
Email: ernest.doku@omio.com
Site: http://blog.omio.com
About: I like gadgets, loads! I like talking about them, writing about them, using them, watching other people use them though binoculars... Some would say it was an unhealthy fascination, but then I'd be all like, "Shh...," and go back to doing gadget-related things. Hit me up on Xbox Live or PSN, I'm EJStyleS. I promise to give you a good match as well as talk about things that aren't gadgets. A bit.See Authors Posts (565)

It is definitely Nokia who are the most inventive with their marketing ideas at the moment. The al fresco Nokia N96 unboxing shot with an N96 was a breath of fresh air, and the next logical step was to shoot an entire video on an N-Series handset.

So they did.

Eskimohunter’s hot new video ‘Surfing at 32ºF’ (me neither…) was shot only using a Nokia N93, a Nokia N93i and an N95, and it doesn’t look too bad for it!

A little on the avant-garde side, the video was filmed by maverick director Mike Hodgkinson using guerilla tactics like fishing line rails for tracking shots and chocolate bar wrappers for lens filters.

See the making of the video below… This may be a subtle marketing ploy, but am all for marketing ploys with a little ingenuity involved!

Source: Podcasting News

Great Moments In Product Placement : Nokia Phones

By Ernest DokucloseAuthor: Ernest Doku Name: Ernest Doku
Email: ernest.doku@omio.com
Site: http://blog.omio.com
About: I like gadgets, loads! I like talking about them, writing about them, using them, watching other people use them though binoculars... Some would say it was an unhealthy fascination, but then I'd be all like, "Shh...," and go back to doing gadget-related things. Hit me up on Xbox Live or PSN, I'm EJStyleS. I promise to give you a good match as well as talk about things that aren't gadgets. A bit.See Authors Posts (565)

Fresh from the news of Nokia’s Tube phone in the Dark Knight (which they vehemently denied of course), we thought it only right to start this new feature with the company that turned selling stuff into an art form.

Nokia’s presence in today’s music videos is unparalleled, and their occasional moments in the cinematic spotlight have been equally memorable. Say what you like about innovation, but the way in which Nokia leaks info on a new handset is far cooler than “OMG I gotz da new W950i!” on an unofficial blog site, or such blatant product insertion that it brings the whole experience down (’Sony Presents: Casino Royale’).

Join us for some of the best Nokia cameos, complete with timecodes in a handy ‘Mr. Skin’ fashion to ensure that you can get to the best bits without too much filler…

1. Pharrell - That Girl feat. Snoop Dogg

One of the most impressive cameos of all time, where not only is the twisty multimedia-based Nokia N93i integral throughout, but they even manage to open the entire video with the Nokia ringtone. Truly it is the Citizen Kane of product placement. Pretty sure that’s not the real user interface though…

Money Moment : Take Your Pick!

Video

Check after the jump for some less subtle moments…

Read the rest of this entry »