Apple iPhone: Over 10 Million Served…Three Months Early
At an Apple conference early last year, when Steve Jobs announced their new entry into the mobile phone market and a lofty goal of 10 million sales in 2008, many were very sceptical.
This was an industry with established titans like Nokia and Samsung, dedicated sellers who would not let such an unconventional device go unchallenged for long.
Despite the legions of iPhone killers, the flood of touch-based challengers that have been released or announced like the Samsung Tocco, the Samsung Omnia, the HTC Touch Diamond, the LG Viewty, the LG Renoir, the Samsung Pixon…none have had close to the same impact.
Even Nokia and BlackBerry have reluctantly entered the touchscreen domain, and whilst the 5800 and Storm 9500 seem like the most well equipped to dethrone the champ, is it too late to stop the charge?
With help from the revamped iPhone 3G, Apple have managed the unthinkable and reached their goal…three months early.
Looking at individual IMEI codes (a unique 15-digit handset identifier given to every single mobile phone made), the Apple Finance Board have tracked and logged 8 million handsets manufactured by early September, and all of those and many more have since been sold through. Wow.
The double whammy of the iPhone 3G and the new firmware and App Store (which I correctly predicted to be a game changer, thank you!) has worked wonders for the iPhone, breathing new life into what was considered a fad and technologically underwhelming device.
Apple performed what can now be officically coined as “doing a Nintendo,” perplexing the industry and consumers alike whilst selling lots of units through innovative ideas and application, despite what many would consider to be an inferior product. Wii Golf, anyone?
Champagne and cigars all round for Apple, methinks! As impressed as we all are with their success the big question, as ever, is “What next?”


