Sharp To Sell Phones in China
Sharp Corp. will launch its mobile phone range in China before the Beijing Olympics are scheduled to start. It will target the high-end buyers in China’s massive market. Kyocera Corp. has withdrawn from the Chinese market this month, which would leave Sharp as the only Japanese company selling handsets in China. So far, Sony is the only Japanese company to succeed in the mobile phone market overseas.
China’s mobile phone market is currently dominated by Nokia, followed by Samsung and Motorola. The three manufacturers account for more than 60% of market share.
The high-tech handset market is growing in China, with people prepared to pay more for phones with swanky features, particularly digital cameras. On Friday Sharp spokeswoman Miyuki Nakayama said: “People want a nice screen especially for the Olympics”. Expect the Chinese market to be flooded with “nice screen” handsets soon.
Source: Financial Times
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