Sony Ericsson Mobile Phone Range To Be Cut, Yet They Manage To Leak New Handset Info!
Following on from Sony Ericsson posting their first quarterly loss in the last five years, they are to take drastic steps in order to wrestle the situation back under control.
Despite the world’s economy going into financial meltdown, Sony managed to sell almost 26 million phones in Q3 of 2008, and yet they lost €25 million in the process. That is almost certainly a bad thing, and worse when compared to the €267 million profit made this time last year.
Aggressive moves including cutting the range of handsets by a fifth and the consolidation of their three handset research labs into one were the first to be announced by Sony Ericsson president Dick Koriyama.
The downturn means that less people are buying phones, particularly those that may not have such strong unique selling points as the T-Mobile G1 or the iPhone. Trimming the range and drawing the focus onto ‘hero’ handsets such as the Xperia X1 and the 8 megapixel C905 may well be a step in the right direction for the beleaguered manufacturer.
Enough with all that doom and gloom, info on some more new Sony handsets has leaked!




